A Patient Recruitment Website (PRW) is a study-specific or program-specific website designed to inform potential participants about a trial and support screening or referral pathways.
PRWs typically include plain-language study summaries, eligibility highlights, contact options, and privacy disclosures to encourage informed interest without overstating benefits. Recruitment websites often require review to ensure messaging is accurate, non-coercive, and consistent with approved recruitment materials and consent language. When integrated with pre-screening forms, PRWs must include appropriate data privacy controls and clear statements about how information will be used. Well-designed PRWs improve recruitment efficiency and diversity by reducing barriers to learning about a study and connecting interested individuals to qualified sites.